Gamification with Chatbots

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In this day and age, buyers are bombarded with promotional messages to the point where “ad fatigue” is becoming a real issue for the marketing industry. And while there have never been so many platforms through which to reach out to consumers (social media, email, search, messaging apps, and even traditional press, to cite but a few), an increasingly competitive consumer landscape means that in order to gain attention from buyers, companies are having to offer ever-more engaging and creative customer journeys.

One way to do this is to provide customers with immersive, personalised experiences that truly speak to them. Chatbots have the major advantage of integrating with people’s favorite messaging apps, such as WhatsApp, Facebook Messenger or Viber, thus providing them all the information they need at their fingertips.

The possibility of interacting with customers through the platforms they know and use every day is in itself a huge advantage. All the more so when you throw powerful analytics into the mix, thus providing marketers with valuable insights on what their customers like to engage with through relevant demographic, geographic and behavioral data. At a fraction of the cost of a fully-fledged customer service team, chatbots give customers the impression of being truly taken care of.

Incorporating Game Design into Your Chatbot

Play comes naturally to humans, who use it to develop their cognitive and social skills from an early age through common games such as hide and seek. Video game developers quickly realised that it was possible to capture and retain the attention of users at unprecedented levels by using innate psychological triggers. Gamification has since become the subject of intense research focusing on how game design can be applied to various aspects of our day-to-day lives.

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